Member Article

OLIVER poaches R/GA creative firepower Andrew Ferguson

OLIVER is boosting its senior creative team with the appointment of ex-R/GA group creative director Andrew Ferguson to the role of executive creative director for a selection of key accounts.

Ferguson will lead the global creative capability for his client portfolio with a remit to drive a future-focused creative approach that embeds OLIVER’s tech and digital capabilities. He will report in to Brian Cooper, chief creative officer for OLIVER Group UK.

Ferguson joins from R/GA where he was a group creative director. Notably he delivered the Facebook chatbot ‘Little Brush, Big Brush’ campaign for oral care brand Signal Pepsodent.

Fergusson is an award-winning creative with more than 18 years’ experience; he has spent his career working at some of the biggest agencies in ad land including AKQA, Tribal DDB and Blast Radius. In that time he has created a selection of notable campaigns including Philips’ ‘Carousel’ ad, which won a Film Grand Prix at Cannes in 2009, and Nike Grid, which scooped multiple accolades including the Media Guardian Innovation Award.

Cooper said: “Andrew is one of the best creatives out there. Not only does he have the ability to think really big, as evidenced by Little Brush, Big Brush, he’s also a very modern thinker. In order to provide creative solutions that harness and make the most of technology, it’s vital to have creative talent that not only has creative prowess, but a good grasp on data and the digital world more broadly. Only then can you deliver truly disruptive creative. Andrew will play a key role as we adapt and futureproof our creative offering here at OLIVER.”

Andrew Ferguson, commented: “OLIVER is at the vanguard of new agencies that are breaking the mould in our industry. It’s an agency for the modern world and represents an opportunity for me to change the way I work with clients, and operate as a creative.

“From the moment I met Brian and the leadership team, I was struck by their humility and fierce ambition. It’s an impressive combination. This, coupled with the autonomy of the role, makes it a no-brainer. I’m looking forward to getting stuck in.”

This was posted in Bdaily's Members' News section by Alex Sampson .