Member Article

How to promote a campaign

Businesses up and down the country have to run marketing and sales campaigns on a daily basis to try and make themselves stand out from the thousands of marketing messages we are subject to each day. It’s not an easy task, granted, but there are certain ways of helping yourself when it comes to promoting a campaign.

Below we’ve given you 5 tips to help you promote your next campaign!

Think outside the box

Running a campaign is your chance to be as creative as you can and want to be. You may say that budget plays a part in restricting this but it doesn’t have. Sometimes the best and most creative ideas can be ran with minimal cost! So long as you have you objective in mind, you and your team should explore all creative ideas and suggestions.

Get back inside the box

Okay, I know what I’ve just said. But sometimes you need to get back in that box. There is a reason why traditional marketing and advertising still plays a part in campaigns. We’ve all seen local and national brands run campaigns that don’t work for a variety of reasons. What might be an exciting and creative campaign for you might not be for someone else. Find a balance and, if there is a risk it won’t be well received, get back inside the box!

Get social

I am forever reiterating how the world is moving digital and to social platforms. Whether you are pro or anti-social media, your business needs to be online. Using social media to promote a campaign will certainly increase the amount of people that will engage with it. Hashtags (#) are commonly used now and some fine examples have been used

Consider your Communication Channel

As much as social media is on the rise and one of the more critical tools for using in a campaign, there are plenty of other communication channels that should be utilised. Work with local radio stations, news websites, bloggers and vloggers, networking groups and partners to promote your message. The more promotion and coverage you can get form your campaign from different outlets the better it is for you!

Give away a giveaway

Why not give an incentive for people sharing and engaging with your campaign by giving something back? Run a competition or do a giveaway on something for those that are involved to potentially win a prize. Needless to say, the better the prize, the more likely people will get involved! However, even a small giveaway is likely to encourage engagement.

This was posted in Bdaily's Members' News section by David Elvis .