Member Article

PRmoment Awards 2017: Brass PR team shortlisted

The Brass PR team have been nominated in the PRmoment Awards 2017 ’Consumer Campaign of the Year’ category for their campaign on behalf of bedding giant Slumberdown.

Announced as a finalist in the northern division of the prestigious PR Moment Awards, the nomination marks a successful period of growth for the Brass PR team, following several new hires and a number of recent new business wins.

Following the announcement by the PR Moment Awards judging panel, PR Account Director, Lucy Baird, commented “We’re extremely proud to have been nominated for this award. It’s a testament to the fantastic results we achieved that delivered impressive sales for Slumberdown as well as mass brand awareness in a saturated sleep market.“

The shortlisted PR campaign promoted Slumberdown’s brand new ‘Fresh & Healthy’ bedding range, generating a buzz around the new product and embracing the on-pack message ‘so nothing will bug you in bed’, whilst supporting sales in key retailers. The campaign positioned Slumberdown as a bedding brand that celebrates the spontaneous moments of fun that bring families together, whilst championing mums and dads as heroes to their children.

The PR awards shortlist was announced on Thursday 10th February, which quickly led to #PRmomentAwards trending on Twitter. The full PR Moment Awards 2017 shortlist can be found here, with winners announced on 16th March 2017.

Brass can be contacted through its website www.brassagency.com

This was posted in Bdaily's Members' News section by Brass .