Member Article

Roland Dransfield boosts digital arm with new appointments

PR and marketing communications agency Roland Dransfield has appointed Carolyn Lewis as online reputation manager to bolster its digital team.

Carolyn joins Roland Dransfield from Sofology, where she spent nearly 18 months managing the sofa brand’s online reputation and content marketing wing.

The new appointment comes as the award-winning agency continues to expand its client offering with multi-channel marketing and communications expertise.

Carolyn said: “I’m delighted to join the team at Roland Dransfield as online reputation manager. It’s a huge testament to the forward-thinking nature of the agency to recognise that this area of digital marketing is essential to the perception and sentiment towards their client’s brands.

“In a world where consumers, partners or employees can talk positively or negatively about your brand at any one time, and on any online channel they choose, it feels absolutely right to address this with proactive resources and be ready to respond with a carefully considered strategy.

“I look forward to using my experience and expertise to support Roland Dransfield’s clients with their online reputation management.”

Carolyn brings more than a decade of PR, marketing communications and brand reputation management to Roland Dransfield, having worked for Hotter Shoes, Travel Counsellors and JD Sports Fashion Plc prior to Sofology.

Caroline Aspinall, associate director at Roland Dransfield, said: “There’s no such thing as a standalone PR campaign anymore.

“No matter the size of your organisation, customers, clients, prospects and other stakeholders can now talk about you publicly.

“They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.

“And today, websites aren’t static brochure sites - user-generated content is a must and regular, meaningful conversations on your social networks are vital to any business success.

“Online reputation is crucial to the success of any integrated campaign and we are delighted to welcome Carolyn to Roland Dransfield to share their expertise in this field with our clients.

“I have worked with Carolyn before and was always impressed by her natural talent, enthusiasm and knowledge of all things digital and online.”

Damian Leonard also joins Carolyn at Roland Dransfield as content creative, having championed the marketing communications activity at software development company Mobica, followed by a lead content and copywriting role at Sofology.

Caroline said: “To have been able to recruit Carolyn and Damian to Roland Dransfield is not only a real achievement for me personally, but also shows how integrated and diverse an agency Roland Dransfield has become.

“As we continue to expand our business portfolio and win new clients, hiring new talent and focusing on our current employees’ personal development is essential. These appointments demonstrate our ongoing commitment to investing in quality people to help support this growth.”

This was posted in Bdaily's Members' News section by Emily Hallinan .