Member Article

LIFE significantly expands creative offering with new hires

Full service creative agency LIFE has expanded its creative team, with the appointment of Senior Creatives Jason Cope and John Protheroe, from Grey Shopper and Denfield respectively.

These appointments will support a series of recent new business wins for LIFE including Müller and SHS Drinks.

Whilst at Grey Shopper, Cope crafted campaigns for Gillette, Lucozade, McVitie’s and General Mills. With over eight years’ experience as a Design and Art Director, he brings with him specialist knowledge in retail marketing and delivering integrated campaigns for FMCG and food brands, including for the McDonald’s account during his time at The Marketing Store.

Protheroe brings extensive experience of developing and managing campaigns for leading automotive brands including Jaguar Land Rover and BMW. Along with Cope, he’ll be working across LIFE’s portfolio of clients which include Whitbread, Dr Oetker, GSK and Coca-Cola European Partners.

The pair will also be an integral part of the agency’s Creative Collective; a structure that eschews the traditional creative department hierarchy in favour of cross-expertise collaboration and inspiration from Real Life experience.

In addition to Cope and Protheroe, the agency has also added to its Creative Collective at more junior levels with the hires of Oliver Green and Julia Darze as Designer and Junior Designer respectively, and the addition of Junior Strategist Algirdas Sakickas from Catalyst to bolster the strategy and planning function.

Rachel Deacon, MD at LIFE commented: “After our successes in 2016 and recent new client wins, these appointments reflect our commitment to developing our Creative Collective at all levels, ensuring our ideas and insights are relevant and reflective of audience behaviours. I very much look forward to seeing the results of the creative flair and inspiration which our new additions bring to the team, and the contribution they will make to our ‘Real Life’ proposition.”

This was posted in Bdaily's Members' News section by David Martin .