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Orange Bus partners with Formula One’s Sahara Force India

Newcastle-based digital agency Orange Bus has partnered with Sahara Force India, a Formula One racing team based in Silverstone.

Becoming the side’s Official Digital Partner, in a multi-year deal, Orange Bus is delivering a range of solutions for the team, including a new website.

With the digital landscape of Formula One entering a new era, Sahara Force says that teaming up with Orange Bus will allow it to bring its fans the ultimate experience, whether on desktop or mobile, and to offer new ways to follow the team as the season unfolds.

Julian Leighton, CEO at Orange Bus said: “We’re delighted to announce this partnership.

“Sahara Force India share many of Orange Bus’s core values: they’ve achieved major success with a fraction of the budget of the supposed big players around them; they have demonstrated that if you’re smart, anything is possible - something we’ve always believed in and aspired to at Orange Bus.”

Vijay Mallya, team principal and managing director of Sahara Force India said: “We’re a global team with global ambitions and we are aware of the untapped potential of the digital realm when it comes to reaching out to our worldwide fans.

“Orange Bus impressed us with their vision and we are looking forward to working with them to develop an online presence suited to a Formula One team. These are going to be exciting times for our followers.”

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