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Pink Boutique appoints fellow Newcastle-based, female-led business to handle recruitment

Pink Boutique, the Newcastle-based e-commerce fashion business, has partnered with recruitment firm NRG to help it in achieve the next stage in its impressive growth journey to date.

The agreement, which brings together two of the city’s well known women-led businesses, will see NRG handle Pink Boutique’s recruitment as it looks to scale further.

The online fashion retailer, which was founded five years ago by Alice Hall with just a £90 investment, was recently named as the North East’s fastest-growing private firm for sales growth over the past three years.

With planned expansion into the US and Australia, the business is hoping to attract the right talent to help it succeed in new markets.

Alice Hall said: “The decision to partner with NRG was one of our easier business decisions. NRG and Pink Boutique are both women-led SME businesses headquartered in Newcastle. We have confidence in the NRG team.

Julie Blackie, joint co-owner & MD, added: “NRG is one of the longest established recruitment firms in the North East with an impressive track record and we believe this partnership will protect Pink Boutique’s consumer and employer brand as we move into new markets”

Therese Liddle, CEO at NRG, commented: “We are delighted to be working in partnership with Alice and Julie of Pink Boutique to provide recruitment services, enabling them to focus on the business strategy and people development.

“Pink Boutique is a fantastic example of passion, hard work and entrepreneurship, all of which are behind NRG’s success. We look forward to a long lasting relationship with Pink Boutique and supporting their strategic growth plans”

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