Member Article

Big Night In or Out? New Trend Emerges

The latest 2017 UK trend to be to emerging is ‘staying in is the new going out’.

According to a number of the big brands and campaigns on the road at the moment, 2017 is witnessing a continuing change in entertainment habits, with the hub of our social centre becoming much more home based.

Many people in the UK are starting to wise up to the cost of going out, when food can often be disappointing and overpriced.

Whether it’s harking back to days gone by, a change in work/life balance, simply due to our finances or just spending some quality time at home, things are changing. Making the effort to cook and enjoying a night in is becoming the on-trend way to go.

And according to Dinner To Dine For, the new trend is set to save the UK consumers a whole pile of money, meaning at-home treats can be enjoyed more often, big news for retailers.

Brian George, who is from Brand Belief, an agency behind multi million pound food and drink campaigns, said:

“There is no doubt amongst those in the industry that an emerging trend is showing that staying in is coming back in fashion. But people still want to treat themselves. Sales of luxury goods including wine, cheese, coffee and chocolate all highlight this. The British public for one definitely seem to be in agreement with the trend - take a look at the social media images #itsmytreatnight !”

Dinner to Dine For is visiting over 40 Tesco Extra stores exploring the emerging UK trend, meeting people from local communities who are looking for a way to treat themselves in the run up to Spring without having to go out or spend a fortune.

Brand partners behind the campaign highlighting the Staying In trend include Kumala Reserve, Pilgrims Choice, L’OR - Coffee and Bahlsen Choco Leibniz.

This was posted in Bdaily's Members' News section by Antonia Brindle .