Member Article

SEEN launches health and wellness agency V-SEEN

Global creative group SEEN, today announces the launch of a specialist health and wellness agency, V-SEEN, sister agency to Beauty SEEN. V-SEEN is the third agency in the group which also includes Be SEEN, an events and production company.

Health and wellness specialist Becky Knowles joins to head up V-SEEN bringing with her almost 20 years of experience, much of it at L’Oreal across a range of its beauty, health and wellness brands. A health and wellness influencer in her own right, Becky joins the SEEN group fresh from spearheading the launch of KOBOX, one of the highest profile new entrants to the fitness market in 2016. She will report into SEEN Group CEO Michelle Boon who oversees growth and strategy across all group agencies both in London and NYC.

Michelle Boon said: “We believe that the health and wellness category deserves dedicated expertise across all platforms and that’s why we have launched V-SEEN, our own expert offer, a sister agency that complements the specialist service that Beauty SEEN provides.

The worldwide wellness industry grew 10.6% to $3.72 trillion from 2013 to 15 at a time when the global economy shrank by 3.6%, making wellness one of the world’s fastest growing and most resilient markets (SRI International, 2014). V-SEEN seeks to answer the needs of brands and consumers pioneering this new industry at a time when the lines between beauty, health and wellness have become increasingly blurred. The agency understands that targeting a consumer making the emotional decision to buy into a brand or service that helps them lead a healthier more meaningful lifestyle requires a different insight and skillset to that of traditional beauty purchases.“

She continues: “V-SEEN also launches within a new communications landscape. The agency’s approach will be a fully integrated one from its foundation, working with influencers and brands, reflecting the social age in which it is born. We are proud to be leading the way with our dynamic, modern and holistic approach both to PR and the category as a whole.”

V-SEEN launches with a broad spectrum of clients including cosmetics giant L’Oreal and London’s first fitness boxing chain of gyms, KOBOX. It will also be representing several high profile health and lifestyle influencers and is talking to a wide range of clients, from health-giving juices and waters, to dietary and nutritional products and services, “free-from” personal care and beauty products and the mindfulness and self-improvement space. It will work with the full gamut of brands from mass to niche, replicating the approach of sister agency Beauty SEEN.

In its first week of business, V-SEEN launched the newest venture from KOBOX – the KOBOX City studio. The agency has brought its ‘Fight Club meets Nightclub’ boxing gym to a brand new Liverpool Street location with an exclusive boxing class hosted by supermodel Jourdan Dunn and her KOBOX trainer brother Antoine Dunn.

Michelle Boon continues: “We are seeing more and more mainstream brands wanting to enter the health and wellness space but they also understand that they need to take a very different approach when launching in the category; they understand that the insight that a true specialist can provide is essential to success – and V-SEEN is the first specialist agency in this space.

“Over 10 years Beauty SEEN, has built an in-depth understanding of the beauty consumer and the deep rooted connection between beauty, health and wellness and a person’s self-esteem and wellbeing. We have been increasingly asked to respond to health and wellness briefs in recent years as a result of our expertise – both from our existing beauty clients looking to diversify as well as category specialists. So launching into health and wellness with V-SEEN has been a very organic next step for us.”

V-SEEN will offer a broad range of communications services with a team that comprises both in-house and agency backgrounds. Influencer comms is an important element of the agency’s DNA and the SEEN Group has built a reputation as a leading influencer in its own right.

The SEEN Group launched in October 2016 as a mini holding company. It has a headcount of 50+ across its London and NYC offices. Beauty Seen was founded almost 10 years ago and works across global and niche beauty brands, including; Unilever, Top Shop, Christian Louboutin Beaute, Revlon, Avon, Avène, Simple, La Prairie and Radox.

This was posted in Bdaily's Members' News section by Alex Sampson .