Member Article

Unique Online Portal to change Cash Savings

A North East based cash savings company has developed a groundbreaking service that will get the UK’s independent financial advisors (IFA’s) and high net worth individuals a little hot under the collar with a cash savings service like no other in the UK.

Cascade Cash Management (Cascade) is an independent and transparent service created to generate enhanced cash returns and increase protection on deposits through professional cash management.

As the service approached its fifth birthday and more banks slashed interest rates, managing director Dr Emma Black decided that a radical move was needed to help people protect and heighten the returns of their hard earned cash.

In response, Cascade has heavily invested in a newly launched unique online portal with accompanying website for IFA’s and their clients, with the company adding in excess of £25m of new cash into the service within the past three months alone whilst in beta testing.

The portal is the only one of its kind in the UK allowing independent and unbiased cash solutions using the company’s proprietary algorithm that means clients don’t have to choose only one bank. With the online portal and Cascade’s client support team all banks can be accessed quickly and easily, on a daily basis.

The service is suitable in particular for high net worth individuals tracking their own savings, companies and charities who are cash rich and should be getting returns on their ‘savings’. The dataset also includes solutions for attorneys, personal and corporate pension schemes and more.

It is also ideal for IFA’s complementing their existing propositions for a range of client types benefitting from the economies of scale afforded by the central administration team. IFA’s can even brand their own portal and client reporting as their own.

Dr Emma Black explains further:

“The Financial Conduct Authority (FCA) recently conducted research that showed that although 93% of the UK’s adults have a savings account, not many of them are achieving attractive returns due to the inertia inherent in the savings market. This is especially true when you get to the high net worth cash investments of over £250,000.

“Our portal has individual secure log in details and a comprehensive dataset using our unique optimisation and proprietary technology that can administer bespoke cash portfolios in seconds. It is not just all about good interest rates. Our product means clients can improve the term structure of their cash (from instant access up to five years) while also allowing for them to ensure that they have the desired degree of protection under the Financial Services Compensation Scheme or European equivalents.

“The service has been designed carefully so that power of instruction remains with the client and designated signatories only. This means our clients can have peace of mind that their cash savings are directly held with regulated financial institutions, with no money ever passing through Cascade Cash Management. Advisers and their clients can layer the level of support they desire and we do, of course, offer a full management service too.”

Cascade has a team of ten experts, headed up by Dr Emma, servicing IFAs and their clients across the UK. The central administration support team is based in Newcastle, a hub for the savings administration for many financial institutions.

More information on the service can be found on the brand new website www.cascade.co.uk.

Anyone wanting a demonstration of the portal, please contact the team by requesting a call back on the website or by calling 0191 4813777.

This was posted in Bdaily's Members' News section by Antonia Brindle .