Member Article

Luxury furnishings brand with 19th Century heritage launches pop-ups in John Lewis

A luxury interior furnishings company which has a history stretching back to 1899 has launched two pop-up shops in one of John Lewis’ biggest UK stores.

Walker Greenback, which sells home furnishings such as bedding, tableware and wallpaper, has set up shop in the retailer’s Oxford Street store today, showcasing the homeware company’s Scion and Harlequin, and Morris & Co brands.

According to the retailer, the pop-up events mark the first time the upmarket goods have been displayed together in a John Lewis store, despite being stocked by the UK retailer for a number of years.

Following the launch, John Sach, Walker Greenbank’s Chief Executive, commented: “We’re delighted that John Lewis is showcasing our Scion, Harlequin and Morris & Co brands in its flagship store on Oxford Street.

“We’re particularly excited by the way that our core wallpapers and textiles are being displayed alongside an extensive range of related licensed products through the shop-within-a-shop concept. We look forward to working with John Lewis to welcome customers to the pop-ups and to introduce them to our brands.”

The Scion and Harlequin pop-up is set to run until 15 April while its Morris & Co concession will run until 29 April.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →