Member Article

Motor Trend OnDemand launches across UK and Europe

Motoring fans able to access more than 2,000 hours of premium automotive content, live and on demand. Racing highlights include European Le Mans series, Pirelli World Challenge, FIA Formula 3 European Championship and 24-hour Nurburgring. Coverage of special events including Goodwood and the Pebble Beach Concours d’Elegance, complemented by original programming and live exclusives. With the “over-the-top” streaming market forecast to grow from $28bn in 2015 to $62bn by 2020, this announcement is another milestone in the broadcasting revolution that is changing the way people choose and watch TV content.

Millions of motorsport fans in the UK and Europe will now be able to chUK EUropeoose and watch over a thousand hours of live racing via their phones, tablets or desktop computers, including the 24-Hour Nurburgring, Blancpain GT series, FIA Formula 3, FIM Motorcycle Racing, Virgin Australia Supercars and the Pirelli World Challenge.

Motor Trend OnDemand’s expansion into the European market has been driven by the success of its US service which launched in 2016 and quickly became the most popular automotive SVOD (Subscription Video On Demand) service in America.

Also key to the launch was the worldwide popularity of the group’s Motor Trend YouTube Channel which as well as becoming the number one Auto video site in the US, ranked in the top 5 Auto channels globally.

By tapping into the growing trend for a more personalised and flexible multimedia experience, the service aims to become the go-to online destination for millions of motor racing fans and self-confessed cars nuts across the UK and Europe.

Watch our video with Angus MacKenzie, Motor Trend’s European Bureau Chief and SVP, Bobby Akin, Head of Original Programming and GM of Motor Trend OnDemand, and Suzi Perry, Motoring TV Presenter.

Motor Trend OnDemand is the first subscription video on demand where automotive fans/auto enthusiasts can watch thousands of hours of streamed events. It is the home to over 800 annual hours of premier international motorsport coverage and 60 live streamed events on an exclusive basis in North America.

Launched in the US in 2016 and has quickly become the most popular automotive on demand service, offering the best motorsports, original and programming both live and on demand. www.motortrendondemand.com/

This was posted in Bdaily's Members' News section by Broadcast Exchange .