Member Article

Mobile First Strategy for App Marketing

The world is going through the mobile revolution. All thanks to mobile first strategy that mobile app marketing companies are using today! This revolutionary technique has given an easy way for businesses to reach to the end audience through their smartphones. As users are over their smartphones nearly all the time, it is more of an opportunity for companies to get business from them.

Nearly 80% of all internet users own a smartphone today. Studies suggest that on an average, users spend more than 90 minutes of their day time in browsing through the apps. It is a great news for the companies who are craving to increase the number of their clients. Thus, mobile-first strategy is something that matters the most for marketing companies irrespective of their domains.

When it comes particularly to mobile app marketing companies, the scope of gaining business increases tremendously. With a well-conceptualized marketing strategy, you could gain exceptional leads for the business. Added leads to your business is sure to bring more growth in the form of extended number of existing business clients. Thus, companies should get ready to offer mobile-friendly experience to the users.

Mobile-First Strategy for your Business: Invest in creating a mobile first website

There is a reason why mobile-ready websites are built differently from their desktop counterparts. Smartphones have got a smaller screen. And, it is almost impossible to adjust the layout of a desktop-sized web layout to such a tiny screen. With mobile websites, the aim is to place designing elements in such a way that it could soothe the onlooker. Responsiveness is the key to develop such websites that could automatically adjust to the screen size on which it is viewed.

Give emphasis on mobile communication

Gone are the days when you need to rely on voice mail or SMS to receive a piece of information. Today the approach has shifted to exchanging information within a fraction of seconds. Through social media channels and instant messaging, mobile app marketing companies could inform users about the launch of new products and services. It is also important to target the right kind of audience through such measures.

Gaining from social media channels

Social media channels have given a number of benefits to both the users and the professionals having any kind of business. Studies suggest that nearly 80% of business is done through apps. People keep on sharing their shopping experience on social media channels. This adds to the publicity of services. And, in case a company offers exceptional services, users are sure to avail the benefit from the same. Thus, embracing social media channels could help in promoting the services.

Boost visibility of your services.

In order to boost your presence among users, go where your users go. And when it is all about getting better app visibility, it is best to choose app stores. You can easily register your application on the app store from where users can further download the same. It is one of the well proven ways to gain the attention of the users on your product as well services that you are promoting through apps.

This Article is originally published here.

This was posted in Bdaily's Members' News section by Appdexa .