Member Article

Franke ‘all for One’ with inaugural consumer campaign

Franke UK has launched its first ever banded consumer advertising campaign with the help of KBB marketing specialists, One.

‘My Wonderful Kitchen’ aims to introduce the brand to UK shoppers through a mix of digital and print content and features a number of brand ambassadors, including Team GB hockey player Kate Richardson-Walsh, Swiss food blogger Nadia Damaso and kitchen designer Mark Wilkinson OBE. The 12-month campaign will be boosted at key buying periods throughout the year.

The integrated marketing agency, based in Greater Manchester, has worked with the kitchen systems manufacturer for almost four decades, providing a range of services via its digital and client service teams.

Speaking of the project, Fiona Bowyer, marketing director at Franke UK comments: “Market research, undertaken with help from One displayed an obvious need for us to engage with more UK shoppers.

“We have never done anything like ‘My Wonderful Kitchen’ before, so One’s industry-relevant knowledge and experience was vital during the concept creation and planning stages. Their ideas gave plenty of food for thought and we were impressed with their creativity and campaign visuals, which brought everything to life.”

Will English, client services director at One, added: “It’s very rare for agencies to have such a long-standing relationship with a client, so we are excellently placed to help lead the brand into new territories.

“The benefit of being a fully integrated agency is that we have been able to deliver everything but the kitchen sink and help Franke with all of their marketing requirements and provide a connected and seamless service in the process.”

One is an integrated agency delivering advertising, design, digital, PR and social services to a wide range of B2B and B2C clients including Hoover, Taylor Wimpey, United Utilities and York Racecourse.

For more information about One, please visit: www.thinkasone.co.uk or follow us on Twitter @thinkingasone.

This was posted in Bdaily's Members' News section by Liberty Chrismas .