Member Article

Enjoy Digital Drives UK Success For Cox Automotive

Enjoy Digital has been appointed by Cox Automotive, the world’s largest automotive service organisation, to provide retained digital marketing services following the development of a new corporate website, designed to establish the brand in the UK.

The new website, which was created by the Leeds-based agency, provides a destination for automotive professionals to learn more about Cox Automotive and its brands, including Manheim, Motors.co.uk and We Want Any Car, and the respective solutions these provide at every stage within the vehicle lifecycle.

Designed in line with the US identity, but with its own personality, the site houses each of the Cox brands and directs users to the services they are looking for, improving the user experience and conversion rates. The brochure site was built using Umbraco for future flexibility as the group and brands grow.

The agency is now set to implement integrated SEO, paid search, content marketing and online PR strategies to promote Cox Automotive; driving search volumes and lead generation to increase traffic to the new site, with the aim of improving visibility and conversion rates. The digital marketing for Cox Automotive builds on the work done by Enjoy Digital for its car and commercial vehicle brand, Manheim.

David Flesher, Head of Marketing for Retail Solutions at Cox Automotive UK, said: “This is an exciting opportunity for Cox Automotive, which is relatively new to the UK market, and we will benefit greatly from the digital proficiency provided by Enjoy. The agency’s innovative and results-driven approach, coupled with its integrated approach to digital marketing, will maximise our online presence and increase revenue and awareness for our brands.”

Jonathan Filewood, Managing Director of Enjoy Digital, added: “We are thrilled to welcome Cox Automotive to the UK digital market and to our growing roster of clients. We’ve a proven track record of growing brands online, and to gain Cox Automotive on top of the great work we provided for its Manheim brand speaks volumes.

“Our digital expertise will be essential in helping Cox Automotive gain a strong standing in a fiercely competitive online market, and our integrated approach to search marketing, online PR and content marketing will be crucial in helping the group’s brands achieve its business objectives and growth ambitions.”

Enjoy Digital operates internationally from its Leeds base with a team of more than 45 working with a range of leading brands. For further information about Enjoy Digital, please visit www.enjoy-digital.co.uk.

This was posted in Bdaily's Members' News section by Enjoy Digital .