Member Article

London Design Festival Appoints Exposure

Exposure is proud to announce its appointment by London Design Festival to lead its global communications. From April 2017, Exposure’s remit will be to drive PR as well as provide strategic consultancy for the production.

The agency will be at the helm to develop a long-term communications strategy that democratises design by highlighting its impact on all areas of life. The communications approach will serve to elevate the Festival’s global credentials as well as showcase the unrivalled talent of the international design community, which continues to enrich the city.

London Design Festival was founded by Sir John Sorrell and Ben Evans in 2003 with the vision to celebrate and promote London as the design capital of the world. The Festival has since evolved into the world’s leading global stage, cementing London’s reputation as the epicentre of design and creativity.

Each year, the Festival’s dynamic programming inspires, engages and educates visitors by giving visionaries, across numerous disciplines, the opportunity to discover and connect with the world’s most innovative and creative work.

Chairman Sir John Sorrell CBE comments: “We look forward to working with Exposure on London Design Festival. With our shared motivation to celebrate design’s global impact, this collaboration will bring a reinvigorated approach to our communications strategy, and will continue to shape the Festival’s national and international success.”

Raoul Shah, Founder & CEO of Exposure comments: “It is a genuine privilege to be representing London Design Festival. We will be working closely with its Board to develop a long-term communications strategy, ensuring we not only celebrate the impact of good design in society and in our everyday lives but also to raise awareness of the cultural, economic and social impact of design, ideas and creativity in the UK and beyond, via a multi-tiered communications approach.”

Director Ben Evans comments: “Both Exposure and the Festival recognise the importance of London remaining a global hub of design, and how design can fundamentally encourage positive change. We’re excited to partner with the agency to devise a futureproof strategy that reinforces our reputation as the world’s greatest stage for the design community.”

This was posted in Bdaily's Members' News section by Alex Sampson .