Member Article

One has right ingredients for Italian cooking appliance specialist

One has right ingredients for Italian cooking appliance specialist Integrated marketing agency, One, has been appointed by Italian headquartered cooking appliance specialist, Bertazzoni, to handle its UK PR brief.

Established in Guastalla, Italy, in 1882, the 135-year-old, family-run firm has recently secured premises in Prenton, Merseyside, in-line with ambitious growth plans. Bertazzoni will be relaunching into the UK market, having previously been available via a distribution deal with Glen Dimplex Home Appliances (GDHA), which recently ceased by mutual consent.

With a plethora of experience in the KBB (kitchens, bedrooms and bathrooms) sector, One will be targeting relevant trade and consumer media to support the relaunch and raise awareness of its product portfolio.

Known for quality, design and engineering, Bertazzoni is the producer of ranges, hobs, ovens, ventilation, refrigerators and dishwashers: a complete kitchen suite design. The company is run by fifth and sixth generation family members and is based between the provinces of Reggio Emilia and Parma.

Katie Beckham, PR account director at One, said: “Bertazzoni products ooze Italian style, class and distinction and we’re very excited to have secured the brief to represent the brand in the UK.

“Our sector-specific experience and first-hand industry insight were invaluable in helping us to compile a compelling pitch, which included a number of traditional tactics that will be adopted to achieve Bertazzoni’s communication goals.

“That, coupled with a number of creative campaigns, will keep us busy over the next 12 months and we can’t wait to get started.”

Paolo Bertazzoni, CEO, added: “We are delighted with our official introduction in the UK and have big plans to increase our presence across the country.

“Working with passion and attention to detail, as we do very well in our country, and offering cutting-edge technology and beautifully-designed products, leads to prestigious results that are admired all over the world and we look forward to growing our business in the UK in the coming years.”

One is an integrated agency delivering advertising, design, digital, PR and social services to a wide range of B2B and B2C clients including Hoover, Taylor Wimpey, United Utilities and York Racecourse.

For more information about One, please visit: www.thinkasone.co.uk or follow us on Twitter @thinkingasone.

This was posted in Bdaily's Members' News section by Liberty Chrismas .