Member Article

Instarmac uses Sony to Enable AV Revolution

BackgroundInstarmac Group plc, was established in 1977 and today products are produced in their UK automated facility and sold to contractors, distributors and stockists worldwide. The site houses state‐of‐the‐art manufacturing processes, distribution, finance, export, sales, marketing and research and development. They sell cement and bitumen based products to 30 different countries, have a 37‐strong fleet, employ 173 people and offer 6 product brands for highway maintenance solutions, urban regeneration, tiling, flooring and internal finishing.

The challengeInstarmac Group plc wanted a communication tool to display information for their customer service team including phone stats, calls‐in‐waiting and live data. They also needed a solution for their sales & marketing team to display corporate video, marketing campaigns, product updates and any changes and updates within the business for internal use.

The solutionThe Instarmac office required an AV system which would display company information in stunning high definition. Sony’s BRAVIA Professional Full HD Colour LED Displays were suggested and installed by Videonations Ltd as the obvious choice to fulfil these communication needs.

A 75“ Sony BRAVIA Full HD Professional display was installed by Videonations on the sales and marketing floor, additional 65“ and x2 55“ Sony BRAVIA displays were added in the same office, and a 55“ Sony BRAVIA screen was installed in the boardroom for use in meetings.

Why Sony was selectedBRAVIA Professional Displays deliver class-leading brightness creating high-impact signage that instantly grabs everyone’s attention with lifelike detail, rich colours and exceptional wide contrast.

With support for HTML5 built in, Sony BRAVIA offers a complete entry‐level networked digital signage solution with no extra boxes or player hardware needed with no need for any special training. Sony’s digital signage platform includes the easy to use TDM Digital Signage feature, which gives users the tools to create interactive signage and action based signage.

The BRAVIA Displays deliver energy savings and lower running costs with virtually no maintenance needed due the incredibly low failure rate. Flexible connectivity for android and Google Cast options opens up the opportunities for use, with a built-in signage platform, built-in control system, 17/7 operation and RS232 and IP control.

Product list

• 5 x Sony BRAVIA Professional Displays (75“, 65“& 55“)

This was posted in Bdaily's Members' News section by Sony Professional Solutions .