Member Article

New era of simplicity for vehicle adaptation company

Vehicle adaptation specialist, Autochair, is overhauling its branding to improve customer experience and create a trans-global offering of mobility products.

Almost 40 years after engineer David Walker invented the original ‘Autochair’ device following an accident that left him paralysed, the company has commissioned a rebrand to accommodate its growth strategy and enhance its communication policy.

From July, products will be split into two clear and separate categories – Smart Transfer and Smart Lifter – which will give greater clarity to consumers and retail partners, increasing flexibility to introduce new products quickly and easily.

Smart Lifter covers all equipment which aids the lifting of a scooter or wheelchair from pavement to car, while Smart Transfer refers to aids which transfers passengers from wheelchair to car.

This streamlining of the Autochair range into distinct categories translates fluidly into all languages, boosting global communication and identification creating a trans-global proposition allowing the British-based manufacturer to develop commercial channels spanning different countries and cultures.

The new branding will be seen on POS and marketing materials with fresh imagery making the process of engaging with potential customers easier for retailers and referrers creating a smoother and easier customer journey, from enquiry to installation. This is an approach aligned with Autochair’s mission to provide a more fluid way of life.

Disability rights campaigner, quadruple amputee and independent mobility consultant, Helen Dolphin MBE, has praised the company for the clarity of its communication: “We live in a world of information overload, so it can be really difficult to find the mobility product that is right for you. I think the way in which Autochair has rebranded its products will make it so much easier for customers to find what they are looking for.” “Choosing the right aids and equipment when you have a disability can be an overwhelming experience, and I have wasted money buying things that didn’t work for me. However, I am sure that Autochair’s new branding which provides total transparency and simplification of choices will ensure disabled people get exactly what they need to enable them to live full and independent lives.”

The rebrand will also support trade, export and global sales streams of the company’s life-enhancing products.

Jules Allen, Autochair sales and marketing director, added: “This clear, defined branding visually reflects our existing product lines and will boost our domestic and international sales activity.

“It supports not only the consumer journey but our partnerships and retail proposition and will allow us to seamlessly and quickly introduce new products into our expanding lines. This is part of our three-year plan of strategic business development which includes recruitment, marketing and NPD.” The Autochair range includes UK-manufactured wheelchair and scooter hoists with a capacity of up to 200kg, person lifts which can transfer people from wheelchair to car seat for use at home, work and on holiday and an innovative transfer plate that gives passengers and drivers a stable transfer platform.

This was posted in Bdaily's Members' News section by Approach PR .