Member Article

Less than 20% of holidaymakers using Airbnb this summer

The Summer Barometer 2017 from Ferratum shows that less than a fifth (19%) of UK consumers are planning to use Airbnb’s holiday rental platform during their summer holidays this year.

This is an 18% increase from last year’s annual Summer Barometer(TM), which showed that only 1% of UK consumers were planning on using this service.

The research also reveals that households in the UK are planning to spend almost a third (30%) of their summer budgets on travelling this summer, both at home and abroad. Instead of opting for often cheaper Airbnb accommodation, almost half (44%) of UK consumers would be happy to pay for a hotel costing over €100, with an additional 49% spending €45-90 on a hotel during their stay.

Other findings include:

• The UK is spending the least of all European countries this summer, with only 34% of households’ disposable income going on holiday spending
• The European average is 54% of disposable income
• 1 in 3 UK consumers (32%) intend to spend more than they did last summer

Tony Gundersen, UK Country Manager for Ferratum, comments:“Our research shows that British travellers still prefer the home comforts offered by a hotel over living in rented Airbnb accommodation for their summer holidays. Whilst hotels do offer a higher level of service, UK consumers should take stock of the accommodation options available to them this summer, and consider their budget allowances accordingly.”

This was posted in Bdaily's Members' News section by Ferratum .