Member Article

Fox Agency appointed by Berlitz

Integrated B2B marketing specialists Fox Agency has been appointed by Berlitz - the world’s premier provider of language training and cross-cultural services.

Fox was appointed following a competitive pitch in Germany against global agencies from Europe, USA and Mexico. With more than 550 locations in over 70 countries, Berlitz has been established in the languages sector for over 130 years.

Fox Agency will be repositioning and developing new communications for the Berlitz Method® - the industry standard for language instruction which has revolutionised language training around the world since 1878. Fox will be working with the Berlitz team in Barcelona, Frankfurt and Princeton, USA.

In addition, Fox will be positioning and promoting Berlitz’ new and improved online learning platform – Berlitz Virtual Classroom (BVC), to both internal and external B2B audiences, around the globe.

Marco Costa, Global Marketing Director at Berlitz said,

“We’re looking forward to working with Fox Agency – a team that clearly has proven integrated B2B marketing skills and experience. Berlitz is a highly recognisable brand in the languages space, and we needed to ensure that our agency would be pro-active at producing innovative campaigns that will lead to great results”.

Ben Fox, Director at Fox Agency commented,

“Berlitz is certainly one of the largest language services providers in the world, and has an incredibly long and illustrious history. This is a great appointment as we’re reinvigorating part of a great and trusted brand. As with all our clients, we’re looking to ensure our work not only looks great, but is effective and exceeds Berlitz’ expectations”.

About Fox Agency

Fox is an integrated B2B marketing agency. Clients include Brother Europe, Tesco Bank, Parker Hannifin, Speedy Hire PLC, TMD Friction, Leica, B2B International and many more. Fox provides services including integrated campaigns, strategy and brand development, advertising and activation, websites, digital and applications, content, PR, search and social. fox.agency

About Berlitz

At Berlitz, we believe in a world where communication has no barriers. As the world’s premier language and intercultural communication specialist our training courses are designed to teach the skills that build self-confidence and empower people to succeed on a global stage.

This was posted in Bdaily's Members' News section by al fox .