Member Article

Ecommerce partnership drives 367% jump in international revenues for fine jewellery brand

London-based jewellery business Astley Clarke has experienced a triple digit percentage increase in international revenues after partnering with a local tech firm to boost its international ecommerce offering.

The jewellery brand, which was founded in 2005 by Bec Astley Clarke MBE, partnered with London-based Global-e to expand and streamline its international sales operations and make it more convenient for international shoppers to buy from its website.

The pair began working together in early 2016 with Global-e introducing a range of localised features including local payment options, options to pre-pay import taxes and duties and free delivery for all international orders.

Building on the brand’s pre-existing international offering, the partnership has resulted in a 367% jump in its international revenues with global orders now accounting anywhere from 25-40% of Astley Clarke’s sales.

The jump is also likely to have been partly fuelled by the dive in the value of sterling following the EU referendum, with the plummeting pound making British brands a far more enticing proposition for international buyers with many UK companies enjoying an attendant boost in exports since last June.

Scott Thompson, who is Chief Executive Officer at the jewellery brand was bullish about the firm’s prospects and said that the figures were ‘just the beginning’ of its tilt towards more international markets.

He commented: “After a smooth and guided implementation process, this is just the beginning of the strategic partnership between Astley Clarke and Global-e which will see us moving ahead with our international goals as we transform shopping in local markets through investment in more efficient and engaging ecommerce experiences.”

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