Member Article

Macdonald Hotels & Resorts appoint Milk Jnr’s & Kidworks

Milk Jnr’s & Kidworks – the Manchester headquartered agency that specialises in engaging kids activity packs and family solutions – has been appointed by Macdonald Hotels & Resorts to create a check-in pack for younger guests that will be used across the group’s 40 plus properties.

The packs will include various interactive and character based elements for guests aged three to 12 years.

Aimee Johnstone – brand strategy director at Milk Jnr’s & Kidworks - said: “We are delighted to have won this exciting project with Macdonald Hotels & Resorts and it is testament to our experience in - and unrivalled insight of - the hospitality sector.”

Katrina Dunlop – marketing executive at Macdonald Hotels & Resorts – added: “We were really impressed with Milk Jnr’s & Kidworks creative thinking and strategic approach to this project. We are now looking forward to seeing how the new pack enhances the stays of our younger guests and their families once it’s launched.”

This was posted in Bdaily's Members' News section by Milk Jnr's & Kidworks .