Member Article

Manchester's first ever electric bike ride for WeLoveMCR

Sugar PR successfully handled the PR for Manchester’s first ever electric bike ride in aid of the WeLoveMCR Emergency Fund.

Lawyers, accountants, bankers and corporate finance professionals teamed up to ride the twenty-kilometre route from King Street in the city centre, along the Manchester Ship Canal to Altrincham Market House on superb electric bikes.

The event was organised by Sugar PR clients, the Manchester-based commercial law firm Fletcher Day and the bikes were supplied by 50cycles.com, the UK’s largest electric bike retailer.

Firms taking part included Manchester accountants Alexander Knight & Co, NatWest bank, our very own Sara Walters , law firm Potter Rees Dolan and business sales specialists Aspire. There was extensive media buzz about the event and you can read more about it in this fabulous article in the Manchester Evening News Business section here.

Andy Herricks, corporate partner at Fletcher Day, said:

We’ve pulled together a range of professional services advisers in Manchester to do something truly unique in Manchester. We hope that it will be the first in a series of electric bike rides across the city we’re organising to raise awareness and funds for this important charity.

Scott Snaith, managing director of 50cycles.com, said:

We’ve provided the e-bikes for the rides from our new shop in Altrincham and we’re happy to see Manchester professionals going further, faster in aid of this amazing charity.

The We Love Manchester Emergency Fund was a charity set up to support the victims of the terrorist attack at Manchester Arena.

Launched by Manchester City Council in partnership with the British Red Cross it has so far raised over £15m. The money will be used to support those affected by the attack.

Electric bikes are revolutionising the cycling industry. 78 per cent of all bikes sold in the Netherlands, a country famous for its cycling culture, were electric.

The electric bike market is expected to grow at least 20 per cent during 2017. The bikes are popular with commuters and couriers and 50cycles.com is the UK’s fastest growing retailer.

Pete Davies of Sugar PR in Manchester added:

We were proud to bring attention to this amazing charity initiative and help our clients to bring together some of Manchester’s leading legal, accountancy and corporate finance business professionals.

Sugar PR was launched in 2016 by Pete Davies and has fast become Manchester’s leading public relations agency for the city’s professional and financial services sector. The agency is based in the heart of the business district at 76 King Street in Manchester city centre.

This was posted in Bdaily's Members' News section by Pete Davies .