Partner Article

Sunderland bring Coral on board in time for Championship opener

Sunderland AFC has partnered with UK bookmaker Coral in a deal to enhance matchday betting experiences at the Stadium of Light,

Coral will provide its betting service for every league and cup game throughout the 2017-18 season.

As part of the partnership, Sunderland supporters will be able to access exclusive Coral offers and promotions throughout the season, including ‘money-can’t-buy’ experiences such as training ground visits.

Moreover, Sunderland supporters will be able to claim their winnings from match day bets in any Coral bookmakers.

The partnership will also give Coral a presence on Sunderland AFC’s website and social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities.

Through its association with Sunderland AFC, Coral aims to further strengthen its position as one of the biggest sports betting brands in the UK market.

Speaking about the partnership, Sunderland AFC’s head of communications, Louise Wanless said: “We warmly welcome Coral to the club ahead of the commencement of the new season.

“As a leading UK name in their field they will ensure that our supporters can access a premium in-stadium service for all their match day betting needs and we look forward to working alongside them.”

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