Sheffield United makes safe bet with new three-season Ladbrokes partnership

Sheffield United has named bookmaker Ladbrokes as its new Official Stadium Betting Partner ahead of the upcoming season.

The three-season deal will see Ladbrokes provide betting services at Bramall Lane on every match-day.

The partnership will also give Ladbrokes a prominent presence on the Championship’s official club social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities, including perimeter advertising, advertising on the new ADi jumbo screen, and in the match-day programme.

As part of the partnership, the club’s supporters will be able to access exclusive Ladbrokes offers and promotions throughout the season, including training ground visits, signed club merchandise and tickets.

Paul Reeves, Sheffield United head of commercial, said: “We are very much looking forward to working with Ladbrokes and giving the supporters access to a well-known high street betting partner who will work with the Club to ensure that match day betting services are delivered with the supporter experience very much at the forefront of their offer.”

Jessica Bridge, Ladbrokes head of PR, added: “We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield United Football Club as they embark on their mission to be promoted to the Premier League.

“It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”

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