Member Article

Return of the Big Book of Offers

AN INITIATIVE set up to boost business in Stockton town centre has proven a huge success, attracting visitors from across – and outside – the region.

The town’s Business Improvement District, Rediscover Stockton, launched its free Book of Really Big Offers in May, with discounts and vouchers for restaurants, shops and businesses.

And the scheme has not only been embraced by local residents but has also seen shoppers from as far away as Durham, Middlesbrough, Hartlepool and York travelling to the town to take advantage of the deals.

The success of the project has led to a second book – The Book of Really Big Offers 2 - launching, with 50 offers covering everything from free eye tests to drinks and dining discounts, most of which are valid until December.

10,000 books are currently being distributed to homes and businesses across the area and free copies will also be available to collect from participating retailers.

BID manager, Karen Hindhaugh said: “Stockton has an amazing offer when it comes to shopping and dining with everything from national brands to quality independents and The Book of Really Big Offers helps us highlight this.

“Not only did the first book of offers help boost the town’s economy but it also gave businesses in the centre the opportunity to gain new customers and show those from outside the town exactly what Stockton has to offer.”

Since it was formed in January 2017, the BID has attracted thousands of people to the town centre through large scale events including a Strictly Valentine’s tea dance featuring BBC Strictly Come Dancing star, Giovanni Pernice, Stockton in the Spotlight, a Fashion Extravaganza, sci-fi festival Kapow and a Stockton-by-the-sea pop-up beach.

The BID team has also launched an Eat and Drink guide and helped with The Peculiar Past tours, which saw local schools on a guided walk of the town to discovery its quirky history.

For more information on Rediscover Stockton, visit the website http://rediscoverstockton.co.uk/

This was posted in Bdaily's Members' News section by Sorted PR .