Member Article

How to Pursue Successfully Through the Path of Digital Marketing

In the words of Seth Godin, “Marketing is no longer about the stuff you make, but about the stories you tell”. He’s probably right considering how in today’s digital marketing landscape, it’s the story that gets people to talk about your product. Since the dawn of digital marketing, mobile advertising has remained an important subset of the whole ecosystem. It helps the marketers by adding to their profits. With the evolution in the technology, digital marketing is growing really big today. There are top-notch approaches that help marketers add value to their strategies to get the best output. These strategies have also played an important role in bringing more engagement and traffic to the businesses, making it an exceptional online marketing approach.

Why Digital Marketing?

Digital marketing is an umbrella term for a number of strategies join together. The strategies including SEO (Search Engine Optimization), SMM (social media marketing), content marketing, video marketing, and graphic designing to mention a few. It also includes a number of mobile advertising techniques in order to attract the users towards a specific service or the product (may be a website).

Key Elements of Digital Marketing

Branding

Branding is the trailer shown to the customers prior to the actual picture. A great branding creates an exceptional impact on the users. Branding involves mobile advertising, campaigns, promotional activities, and more. These activities are targetted to create a lasting impact on the customers. Such strategies also engage the client’s attention.

The Measures of branding:

Evaluating the business outcomes. Defining the accurate KPI to measure. Aligning the team to act strategically on the predefined strategies.

SEO Search engine optimization is a technique to get extended visibility for your website. With the right usages of keywords, meta tags, keyword-rich content, PRs, and Infographics, the job of getting traffic to the website becomes much easier.

The Measures of SEO:

• Identifying most trending keywords.
• Using trending tools to analyze the keywords and keyphrases.
• Analyzing the metrics to get the required ranking.

Content Marketing

Content marketing is all about enticing the customers towards a portal with different strategies that include video, blog, social media posting, and content creation in order to stimulate the interest of the readers.

The Measures of Content Marketing

• Analyzing consumer behavior.
• Improving user experience.
• Increasing content readability and audience engagement.

This was posted in Bdaily's Members' News section by Appdexa .