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Secret Escapes completes its biggest acquisition yet

Hotel deals website Secret Escapes has continued its aggressive expansion plans with the acquisition of a Czech flash deals website Slevomat Group.

The deal, for an undisclosed amount, will make the London-headquartered firm the biggest hotel deals provider in central and eastern Europe once it goes through in what is the company’s biggest acquisition yet.

As reported by City AM, the acquisition is expected to complete in September and marks continued expansion for Secret Escapes after it launched into the Czech Republic, Slovakia and Hungary last year.

The exact amount of the deal is undisclosed, but Secret Escapes chief executive, Chris Saint said that the acquisition was more than ten times larger than its previous biggest purchase.

Saint went on to tell City AM that there were a range of ‘interesting acquisition targets’ in the region that had yet to be snapped up by the larger players, and that continuing to operate the business under its current brand was the best strategy for success.

He added: “The goal is to integrate the Slevomat Group with our existing businesses in central Europe.

“Central European businesses tend to be quite specific to the region that they’re in. Actually acquiring businesses that are run by strong local teams is a good way in.”

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