Member Article

The importance of a paid search campaign

Paid search should always be a part of the inbound strategy and most of us know it. However, we keep denying the significance of inbound marketing and respond weakly to paid search campaigns. It is not the right thing to do, and we will list down some of the most important reasons because of which we think paid search should be included as a part of the inbound strategy.

1. People spend a lot of the time on the Internet

For some reason or the other, people keep using the Internet, and they end up spending more than 10 hours in a day over the Internet. It doesn’t matter whether the person is working on something related to the project or simply wasting time on it; what matters is that they are spending time searching for something or the other, and it is an opportunity for you to ensure that you’re visible to them when they are looking for something related to your products and services.

2. It complements your SEO effort

While using the search engines as a platform, you need to be targeted, and if your efforts are not targeted towards a particular direction, the results will be delayed, and it will be difficult for you to stay ahead of the competition. There are options like Firefly Search, and it will help you in getting closer to your real time goals and improving your organic listings as well. It is a fact that paid listings can help in generating organic listings as well.

3. Having a broad reach

Based on your settings, you can use a paid search campaign to target a broad audience and make sure that more and more people learn about the message you want to share with them. This is an amazing option for companies who are coming up with a new product or service and want people to know about it. It is more like a paid broadcast that helps in getting results in the long-term. The best part is that you can set a limited paid search budget and choose a certain geographic area even.

4. It is affordable as compared to many other marketing options available

Using paid search to promote your product or service can help you cut down on your marketing cost and help you get visitors that have a better opportunity to be in your clientele list.

So, make sure that you understand the differences and accordingly decide whether you wish to go ahead with paid search campaigns or not.

This was posted in Bdaily's Members' News section by Victoria Allison .