Member Article

Milk Jnr’s & Kidworks wins LEGOLAND Discovery Centre global project

Milk Jnr’s & Kidworks – the agency that specialises in engaging kids activity packs and family solutions – has been appointed by LEGOLAND Discovery Centre to create and develop a new bespoke children’s pack.

The new pack, which will be based around various Lego themed activities, is now in development and will be rolled out over the coming months across LEGOLAND Discovery Centre’s 18 sites around the world (Manchester, Berlin, Oberhausen, Atlanta, Arizona, Boston, Chicago, Dallas, Kansas City, Melbourne, Michigan, Westchester, Philadelphia, Toronto, Istanbul, Osaka, Tokyo and Shanghai).

Aimee Johnstone – Brand Strategy Director at Milk Jnr’s & Kidworks – said: “LEGOLAND Discovery Centre is one of the world’s most popular attractions so we are delighted to be helping them further develop their engagement with their younger customers.”

Laura Duffy - Senior Global Brand Marketing Manager at LEGOLAND Discovery Centre – added: “We were impressed with Milk Jnr’s & Kidworks strategic yet creative approach and we are now looking forward to seeing the new packs being launched over the coming months.”

This was posted in Bdaily's Members' News section by Milk Jnr's & Kidworks .