Member Article

Purple beats the competition to put powerful Wi-Fi analytics in the hands of the Miami HEAT

26th September 2017: Purple and the Miami HEAT have partnered to deliver a cloud-based Wi-Fi analytics solution for the upcoming guest Wi-Fi at AmericanAirlines Arena.

The Purple solution, installed by Acuative, will provide Wi-Fi Marketing capabilities to enhance the venue experience. Purple will enable collection of valuable guest data and provide relevant, real-time, and contextually aware information to fans.

The AmericanAirlines Arena hosts 1.5 to 2 million visitors annually across HEAT games, concerts, family shows and other events. Purple was selected following a comprehensive RFP for the venue’s Wi-Fi Analytics needs and came out on top as the leading captive portal and marketing tool on the market. The platform’s emphasis on the fan user experience made Purple the franchise’s choice to interact with new and returning guests.

Purple allows Wi-Fi users to log in via social media which provides insights into visitor demographics and behavior such as the frequency of their visits and how they move around the venue. All of this enables venues to target Wi-Fi users with relevant information such as event announcements, game results, and exclusive in-venue promotions.

“The HEAT App is in high demand with fans at Arena events,” said Matthew Jafarian, VP, Digital Strategy & Innovation at the Miami HEAT. “To accommodate the growth in usage, we are deploying a brand-new Wi-Fi network across AmericanAirlines Arena, and investing not only in the hardware and network capabilities, but in the fan experience as well. In particular, we’re really excited about Purple’s customizable captive portal, fan segmentation capabilities, and features that provide fans with relevant information and offers.”

Gavin Wheeldon, CEO at Purple, added: “AmericanAirlines Arena is the perfect example of a venue that can and should be investing in technology that delivers a true return on their Wi-Fi investment, in terms of visitor engagement, via an easy to use portal. We look forward to seeing the team at The HEAT Group utilize the tools we’ve developed, which we believe will quickly produce a measurable commercial benefit to the venue.”

ENDS About Purple: https://www.purple.ai

Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behaviour within venues. With over 20 million users across 125 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 1,200 in 102 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.

Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.

● Purple WiFi is the well-established guest WiFi, analytics, and marketing product. Key features include: ○ Splash Pages - Create branded splash pages with our drag and drop editor ○ Email & SMS - Send emails & SMS based on demographics and behavior ○ Reviews - Connect review platforms and send feedback requests ○ Content Filtering ○ Bandwidth Management ○ Reporting and Insights

● Purple Location is a location based services product that works to actually pinpoint devices within physical spaces. Key features include: ○ Heatmapping ○ Moving Venues - For Public Transport ○ WiBeacons - Location Hardware

Press contacts: Lloyd Gofton - lloyd@liberatemedia.com - +44 (0)7919 353 484 Justine Holman - justine@liberatemedia.com - +44 (0)7808 608416 Catherine Goddard – catherine@liberatemedia.com - +44 (0)7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .