Member Article

Hotfoot Design helps Beetham Nurseries bloom with a fresh new look

Lancaster-based Hotfoot Design is delighted to announce its recent work with Beetham Nurseries. The destination garden centre in Cumbria approached Hotfoot to create a new brand identity and website to better communicate their values and tie together the different aspects of their growing business - The Garden Cafe, Garden Club, Home and Gift Shop, the Growing Nursery and the Garden Food Shop.

Charlie Haywood, creative director at Hotfoot explains: “Over time, Beetham Nurseries had developed many sub-brands which had led to a fragmented identity. Following a thorough design consultation we created a premium, confident and distinctive logo which aims to differentiate Beetham from its competitors.

“With the identity complete we were tasked with designing and building a brand new website to help new customers discover the offering, and increase sales and loyalty.”

Mark Battista, marketing manager at Beetham Nurseries added: “Hotfoot worked with us to create a design brief that clearly met our value proposition. The result is an identity and website that completely met our objectives, and we are delighted!”

Hotfoot Design is a Lancaster based agency that provides brand, digital and marketing services with clients across the region and beyond. The company is nominated for Creative Agency of the Year at the BIBAs.

This was posted in Bdaily's Members' News section by jane devereux .