Cif has joined with Helpling marketplace aiming to make home cleaning easier

Unilever’s cleaning brand, Cif, has announced its partnership with Helpling, Europe’s leading online marketplace for household services, aiming to free people’s time from their cleaning chores.

On average, people spend two hours a day cleaning, but with Helpling, Cif aims to give people this time back and make it easier than ever for people with busy lives to feel more at ease with their homes.

Within a few minutes of using the Helpling app or via the website, people can book a vetted and insured cleaning service provider and, at the same time, purchase Cif products to manage their household more conveniently.

Charlie Beevor, Cif’s vice president, commented: “In cities such as London, people have extremely busy lifestyles that makes it hard to keep up with the household jobs.

“People are looking to technology to make their lives easier. By connecting people with trusted cleaners via the Helpling platform and our great CiF products, we free up their time to focus on what they enjoy most whilst keeping their homes to be enjoyed and lived in.”

The partnership, starting with a pilot in London, hopes to follow Unilever’s investment into the home-cleaning platform and is supported by Unilever Foundry.

The joint venture comes as part of Cif’s wider strategic plan to find new, innovative ways to help people cope with increasingly stressful and frenetic lives.

Benedikt Franke, co-founder of Helpling, also said: “Today’s consumers have come to expect businesses to offer solutions that make their lives easier – already, consumers don’t have enough time and want to make the most of what they have.

“Partnering with Cif allows us to collaborate with a well-established brand to help ease the labour of cleaning. Our service enables Cif to keep evolving and connecting with new audiences and adapt to changing digital consumer lifestyles.”

Unilever Foundry, a global platform for startups to collaborate with Unilever’s 400+ brands, has been an entry point for tech companies for over three years, piloting over 100 startups with Unilever brands in that time.

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