CHI & Partners launches Bitcoin bonus scheme after currency soars to new heights

London advertising agency, CHI & Partners, is to launch a new ‘Bitcoin Bonus’ scheme, encouraging staff to embrace artificial intelligence and make creative work that aims to change advertising and marketing.

Announced just as the cryptocurrency has soared to a new high of more than $5,000, the agency’s first Bitcoin Bonus has been bought this week at a value equivalent to £10,000, and will be awarded in December 2018 to the team behind its most innovative work over the coming year.

Promising to reward “truly ground-breaking creative work” by using artificial intelligence and technology, the Bitcoin Bonus scheme is spearheaded by CHI & Partners’ chief executive, Sarah Golding.

Golding commented: “We are on the lookout for the next generation of industry innovators, and Bitcoin Bonus is a great incentive for all those thinkers at CHI & Partners who can help us break new boundaries in creative innovation, [and] transforming the face of advertising and marketing.

“This is a special bonus – for ideas that use technology in a new and inspiring way, that blend magic and machines, that capture imaginations, solve problems and drive game-changing results for our clients’ businesses.”

The launch of the new bonus scheme at CHI&Partners will mark the beginning of the agency’s own programme of tech, innovation and AI-focused training sessions and initiatives, to run concurrently with the IPA’s industry-wide ‘Magic & the Machines’ agenda.

It follows the launch earlier this year of CHI & Partners’ own production company, The Kitchen, which aims to break new ground in fields such as augmented reality, virtual reality and 360-degree advertising.

Submissions for the Bitcoin Bonus will be accepted from teams of up to five individuals across all departments at CHI&Partners from early next autumn.

Yan Elliott, joint executive creative director at CHI&Partners, said: “Bitcoin epitomises everything that’s great about technological invention.

“It’s for digital adventurers, tech whizzkids and believers of all ages in a new era of financial democracy. And we’re only just starting to see Bitcoin’s potential to transform lives, from giving rise to a new wave of techy millionaires to allowing early investors to realise their entrepreneurial dreams and everything in between…

“Who knows how much those Bitcoin could end up being worth?”

Bitcoin today (October 13) rose to a new all-time high of more than $5,000. Purchases worth $100 in September 2016 increased in value by September 2017 to more than eight times that amount, at $850.

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