Partner Article

North East pork butcher in 30th store rollout

North East family business Dicksons has opened its 30th North East cafe, launching a new site in Concord, Washington.

Taking over the former JJ’s café in Washington, the third generation pork butcher has created 7 new jobs with the opening.

Having opened its first North East shop more than 60 years ago, Dicksons is well known in the region for its range of handcrafted pies, home cooked deli meats and signature beech smoked saveloys.

The business, which employs more than 300 staff, started off in South Shields and has progressed to reach almost all corners of the region.

The retailer says the new shop is a slight departure in its usual style, with a panelled seating area alongside the deli-counter to support its menu.

Chris Hayman, Dicksons MD, said: “Concord marks our 8th retail shop and café in Wearside and we are proud to be continually investing and exploring opportunities to expand throughout the North East.

“Concord will be the first shop in our retail network to have new EPOS systems installed to streamline our data management processes in relation to customer buying habits, stock control and loyalty schemes.

“This is part of a longer-term £150,000 investment to rollout new EPOS till systems in all shops by April 2018 and demonstrates our commitment to bringing in new technology and processes that will make the business stronger.

“We are delighted to be opening our landmark 30th Dicksons shop in an area which so wholeheartedly embraces Dicksons and the products we offer as we push forward in our expansion plans to increase our retail network throughout the North East.”

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