Brother UK backs elite cycling squad Team OnForm

Tech company Brother UK is backing a squad of elite cyclists as they take on new challenges in the coming months.

The Manchester-headquartered company confirmed plans to sponsor Team OnForm during the 2018 season.

As part of the deal, Brother UK’s branding will feature on the cyclists’ jerseys as they compete at national events such as the Tour Series in May.

Team OnForm achieved 65 victories in the last year, having won the 2017 UK Women’s Team Series and come first at the UCI Tour of Cambridge.

Brother UK managing director Phil Jones MBE said: “I’ve been hugely impressed by the performance of Team OnForm this year – they are a team going places.

“What stands out in particular is that Team OnForm are an ambitious unit, and their approach to the sport fits exactly with what Brother UK is all about – delivering results, partnership and teamwork.”

Team OnForm’s manager, Simon Howes, commented: “It’s fantastic to have Brother UK on board as our sponsor for next season.

“They are a heavyweight brand who has already invested a significant amount in elite cycling in the UK, and we will benefit greatly as a team thanks to their involvement.”

Brother UK has invested in cycling for the last six years.

In addition to providing neutral service vehicles to domestic races, the firm is the official print, imaging and results partner of the Tour Series, the OVO Energy Tour of Britain and the OVO Energy Women’s Tour of Britain.

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