Member Article

New company aims to raise bar in sports nutrition

A father and son-in-law team with over forty years’ experience in world-class food manufacturing is targeting a sizeable portion of the protein bar market with a major new brand launch this month.

Adam Hodgkinson and Patrick Mroczak have developed their Nutree Life range with the benefit of a new state-of-the-art manufacturing facility in Preston and expertise recognised by multiple industry awards including a Best Factory Award in the Food, Beverage and Nutrition sector. Comprising 100% natural and 100% vegan-friendly ingredients, Nutree Life is aimed at filling a gap in the rapidly growing market for sports nutrition snacks. Adam explained the concept:

‘Most protein bars lack flavour. We’ve invested heavily in research and development to create a range of eight flavours which we guarantee will hit the taste buds as well as fulfil the protein requirement. Each 66g bar packs over 21g of protein.’

Last year Mintel reported that 24% of Brits had consumed a sports nutrition product in the previous three months and the figure rises to 42% amongst UK males aged 16-24. Double digit growth is forecast for the market in the years ahead and Nutree Life is well positioned to capitalise on it.

Patrick commented on the company’s approach:

‘Sports nutrition is a huge market but Nutree Life will appeal to many others. The range uses all-natural ingredients and it’s vegan and vegetarian friendly. It’s also 100% lactose-free, gluten-free, wheat-free and soya-free. Experience gained as a Best Factory Award winner has shaped our new Preston manufacturing facility. No compromises are made on production, quality or service. The Nutree Life range is going to expand in the year ahead with other products which equal the combination of taste, protein and value that our brand represents.’

Protein bars are sold online through the Nutree Life website with free next-day delivery to most of the UK. The site is adding new products and already offers protein powders with the ideal balance of amino acids to protein for optimal digestion. Working out at under a pound a serving, the pouches are available in various flavours including pea, pumpkin and pea & pumpkin.

For a limited period, a launch offer is in place on the website, reducing protein bar prices by over 20%. Interest so far has been ‘phenomenal’ according to Patrick and the company is projected to build market share and a solid following in the months ahead.

This was posted in Bdaily's Members' News section by Sam Jones .