Member Article

Regional Agency Wins Experiential Contract This Halloween

A multi award winning experiential agency based in the North East has expanded its portfolio by winning a new client for events this Halloween.

The destination shopping centre, Dalton Park is making sure that Halloween goes with a bump this year, by retaining IE (Independent Events) to deliver spooktacular shows and activities for families.

Dalton Park’s Halloween weekend is full of pumpkin fun on the 28th and 29th October. With prizes for the best costume, the pumpkin theme sees lantern making workshops and a pumpkin parade featuring dancers, jugglers and stilt walkers.

There will also be a pumpkin trail in aid of the Sick Children’s Trust.

Danae Abadom, co-director of IE said:

“It is great to see shopping centres really thinking about their customers experiences and pulling out all the stops to make a visit into really good memories. Halloween is becoming bigger in the UK every year, and the best way to draw customers is to have an experience that people will talk about, and look forward to for next year. Experiential marketing is all about people, and interaction. Building memories that stay with people and create a loyal following.

“IE is delighted to have won this new business, and to be working with Dalton Park delivering such exciting projects.”

IE is approaching its 10th birthday as one of the North East’s and UK’s leading, award winning, experiential agencies. The company works with huge retail names such as BooHoo, Famous Grouse, Kerry Foods, DFDS and Nissan. Other clients include shopping centres across the UK, RoadRespect and many Councils across the UK.

This was posted in Bdaily's Members' News section by Sophie Isobel .