Member Article

Theatre lovers can skip the refreshment queue with MyOrder London

Preoday has launched London’s first centralised performance refreshments mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit.

At launch the service includes the National Theatre, the Old Vic, St John’s Smith Square, Barbican, London Coliseum and Sadler’s Wells, with more to join soon. Patrons can order either from the website, myorder.london, or the mobile app, available for download on the App Store and Google Play.

MyOrder London provides a way for theatregoers to shortcut the queues for the bar before the performance or at interval, as well as enabling participating theatres to raise awareness of the benefits of mobile and online ordering among their customers.

At launch the participating theatres are existing Preoday clients, each with their own branded digital ordering service. Preoday has extensive global theatrical experience, working with over twenty five theatres across the UK, the US, Sweden and Norway.

Andrew White, CEO of Preoday explains, “MyOrder London will help arts venues encourage their patrons to fully embrace online and mobile ordering for food and drink. We see this as part of a bigger movement towards local and specialised networks. People want a single go-to for their local area or specific needs. We’re excited to see this network flourish and incorporate not just theatres, but also restaurants where theatregoers can order a pre-theatre dinner.”

Neil Brooke Head of Catering Operations/Commercial Operations, National Theatre commented: “For the prolific theatre-goer, the MyOrder London app is an essential download. This platform is ideal for those people and we would expect it to open up the concept of interval pre-ordering to a wider range of visitors.”

Dan Kujawski, Director of Theatre Management and Customer Experience, The Old Vic added: “We’re excited to be involved with MyOrder London, which enhances the overall experience for visitors to The Old Vic. For frequent theatre-goers, having the facility to order interval drinks in advance of a visit to their favourite venues will mean they can focus even more on enjoying the show.”

This was posted in Bdaily's Members' News section by Charlotte .