Member Article
Modern Greek Indie Battles National Brand To Win At Awards Show
North West-based Greek restauranteur has beaten a national chain to win a coveted industry award.
Olive Tree Brasserie which was founded in Lancashire and now has sites in Cheshire, stood up against national Japanese chain YO! Sushi and Southern-based gourmet burger operator Hache Burgers, to walk home with the prize of ‘Best Menu Development’ at the Eat Out Magazine Awards in London.
Owner Dean Wilson, who has who founded Olive Tree Brasserie 10 years ago in Lytham St Annes, said he was “delighted” with a win.
“Winning amongst my peers and battling it out against people like Yo! Sushi wasn’t easy but it just shows that our hard work and determination to create some of the best Greek food around has paid off,” said Dean, 32.
“Over the past decade we’ve always tried to push the boundaries of conventional Greek cuisine and had great feedback from our customers about it - now it’s great to have that industry recognition too.”
Alongside an executive head chef Dean creates all of the dishes from scratch and travels to mainland Greece and the Greek islands bi-annually to further his knowledge about new produce and current trends in the Med. He recently visited the Athens Street Food Festival, in Gazi and spent time touring the islands learning about new techniques, ideas and innovations from Greek chefs.
“When you offer authentic cuisine to your customers it’s really important that it is just that - authentic,” added Dean. “It’s been one of the mainstays of our menus and will continue to be throughout our expansion.”
Around 40% of the menu at the Olive Tree Brasserie is made with produce directly from Greece while the other 60% is sourced as locally as possible from the very best butchers and farmers in the North West.
Dean has recently acquired a fourth site and the opening forms part of a wider expansion plan, adding to sites in Chester, Preston and Lytham St Anne’s, that he hopes will help grow his Greek restaurant chain throughout the North West and eventually nation-wide.
For more information on Olive Tree Brasserie go to www.olivetreebrasserie.co.uk
This was posted in Bdaily's Members' News section by Laura Garner .