Member Article

Quiet Mark appoints Anna Cox as Senior Brand Development Manager

Key responsibilities include driving expansion across UK, Europe and US

November 20, 2017: Quiet Mark, the universal symbol and system of support for consumers and industry, to help transform the aural environment for the benefit of all, today announces the appointment of Anna Cox as Senior Brand Development Manager.

In this core senior position, Anna will be responsible for driving the growth and expansion of the Quiet Mark brand as it evolves into the next stage of its growth in UK home market and into Europe and the US.

Anna joins Quiet Mark from Electrolux Major Appliances, where she delivered upon key objectives for brand, consumer and trade marketing, having entered the business in 2009. She was responsible for driving growth and category share within John Lewis Partnership for major appliance brands – AEG, Zanussi and John Lewis. Part of her role involved optimising brand stand-out with Quiet Mark, so she became familiar with the organisation and its innovative campaign. With a passion for delivering the best brand experience across the most effective consumer touchpoints, Anna is looking forward to building the Quiet Mark brand as it enters new global territories. She will be collaborating with partners to ensure growth within quiet technology categories at John Lewis, Quiet Mark’s retail partner in the UK. Critically she will help deliver partnership activity for their Spring 2018 campaign - including working with all the participating brands. Her role will develop the daily enquiries from new industries and brands to further grow the Quiet Mark message and service, across all elements of industry and home.

Anna says, “I am hugely inspired by new ideas and technologies, and have been impressed by Quiet Mark’s campaign. Having seen the direct impact that Quiet Mark has had upon consumer’s purchase decisions, I am very excited about the power of its global potential for both brands and retailers to leverage online and in-store. Its energy and determination to get the quiet message across to industry and consumers is astounding and they have achieved so much, with 70 brands now on board in 30 categories. “Quiet Mark also has an excellent relationship with the team at John Lewis. I love helping to optimise the John Lewis customer journey, and supporting their marketing ethos of delivering “extraordinary” propositions for their loyal consumers. 2018 will see Quiet Mark and John Lewis deliver a fantastic Spring campaign, which will really inspire consumers to further understand the value and power of the quiet proposition.”

Quiet Mark’s founder and MD, Poppy Szkiler, comments, “Anna is an excellent, results-driven brand and relationship builder. We look forward to her bringing her considerable experience and motivation to Quiet Mark to push forward our plan for future growth. “She joins Quiet Mark at an exciting time, as John Lewis recently reported a clear trend in Quiet Mark products, with sales up 44% this year. Anna is a great addition to our team, nurturing our relationships with exceptional brands, so that we continue to bring the best quiet and sound-absorbing products to consumers’ attention to help transform the aural environment and quality of life.”

Ends

About Quiet Mark

In our stressful lives, we are surrounded by a cacophony of sound that we have little power to stop. The louder the noise around us, the more energy we waste to overcome it, and it is getting worse day by day. If we don’t do something about this soon, our ability to hear the subtle sounds around us will disappear. Quiet Mark has embarked on a journey to transform the situation, to create a demand for the use of quieter technology in our homes, workplace and outdoor environments.

Quiet Mark, associated with the Noise Abatement Society charity, sprang from the response to public complaints received by the Society’s 24/7 national noise helpline, concerning the volume of excessive noise made by household tools, appliances and technology which invade the fabric of everyday life.

Quiet Mark brings the answer with a universal symbol and system of support for consumers and industry alike to help transform the aural environment for the benefit of all by commending a selection of the quietest technology currently available on the market. The response from industry internationally has been overwhelmingly positive with over 70 leading global brands across first 30 product categories, from dishwashers to garden tools, now on board including Electrolux, Dyson, Miele, Mitsubishi Electric, Logitech and Whirlpool among many others. They have all achieved awards for their quieter products with the distinctive purple Quiet Mark logo. For more information see here: www.quietmark.com

About the Noise Abatement Society: The remit of this national charity is to abate excessive and unnecessary noise to protect the public and improve the aural environment. Working with Government and Industry for more than fifty years the Noise Abatement Society has achieved a reputation for collaborative partnerships to find practical solutions to noise problems, underscored by programmes to raise awareness and educate about measured, considered and responsible use of sound.www.noiseabatementsociety.com

Quiet Mark Press Contacts

Liberate Media

Lloyd Gofton - +44 (0) 7919 353484; Email: lloyd@liberatemedia.com Catherine Goddard - +44 (0) 7720 635048; Email: catherine@liberatemedia.com Justine Holman - +44 (0) 7808 608416; Email: justine@liberatemedia.com

This was posted in Bdaily's Members' News section by Justine Holman .