Mother-backed business acquires five per cent stake with Crowdfunder

An incubator and accelerator business, Broody, has acquired a five per cent stake in crowdfunding platform, Crowdfunder.

The deal is to see the two organisations working together as partners to help Crowdfunder’s position as one of the UK’s biggest crowdfunding platforms, driving further growth for both.

The news follows the announcement that Crowdfunder reached the end of its crowdfunding round, valuing the platform at £16.8m. It has raised over £45m for UK projects since 2014.

Rob Love, executive chairman of Crowdfunder, said: “We are delighted to team up with Broody and Mother as we move to a new stage of growth.

“The Crowdfunder team are passionate about ideas and Broody shares these values. Broody will bring a new level of experience and expertise as we focus on developing our brand and partnerships with businesses, grant makers and government.”

The advantages to both organisations are clear. As crowdfunding enters the mainstream, for Broody this strategic move helps their partner brands access the benefits of crowdfunding.

Crowdfunder will be able to harness the commercial, creative and strategic skills of Broody, and its backer Mother, through this mutually beneficial tie up.

Pippa Dunn, co-founder of Broody, added: “We believe that crowdfunding is part of a societal shift towards world class brands demonstrating measurable social impact. It’s therefore integral to Broody’s future as we help turn great ideas into successful businesses.

“This partnership enables us to offer our business partners unique access to the benefits of crowdfunding - whether that is raising money, validating ideas, creating advocates, building skills, trialling products, prototyping and researching innovations at a grass roots level.”

Over 900 investors have taken part in the latest round for Crowdfunder including cornerstone investors Creative England, Nesta and Crowdcube.

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