Warrens Bakery joins Bake Off's Martha Collison to launch first London stores

Warrens Bakery, a UK craft bakery, has announced the opening of its first stores in London.

Chairman Mark Sullivan has revealed growth plans, with 1,000 stores targeted throughout the UK over the next few years. In addition, the company partnered with recipe writer and Bake-Off star Martha Collison, which coincides with the first tranche of London stores.

Established in 1860, Warrens - in the past year - has opened several stores like London’s, including ones in Altrincham, Eastleigh and Winchester.

Mark Sullivan commented: “No single factor drives our success, rather a variety of strengths including product quality and authenticity, trust and reliability, as well as friendly service.

“We’ve been the West Country’s trusted bakery since 1860, through two World Wars and numerous recessions, consistently providing staples and affordable luxuries. Our traditions have been passed down through the generations, but so too have our customers.”

Warrens Bakery has been recognised as one of the top three craft bakeries in the UK at the prestigious Baking Industry Awards 2017, the second such accolade in three years.

Following the visit to St Just, Martha Collison added: “I think that there is still plenty of room for brilliant, traditional British bakeries in London, which is why I’m so excited to see Warrens Bakery launch its first London store.

“Britain is wonderfully multicultural, bringing the possibilities to try bakes from across the globe, but holding on to British bakes and bakeries is so important.”

Warrens Bakery will be releasing a series of videos and recipes with Martha to ‘Uncover the Craft in British Baking’, which includes an exclusive behind-the-scenes trip to the main production facility in St Just.

The London store programme marks a major milestone in the Warrens Bakery journey, sharing the award-winning recipes with customers looking for something traditional and hand-crafted.

The new London stores will provide a launchpad for expansion throughout the city, with more openings in the pipeline.

The new stores are situated at: New Street Square (opening December 6), Leadenhall Market (opening November 28) and 12-14 Devonshire Row, which is now open.

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