Sale Sharks sign Irish firm as official nutrition partner

Rugby union side Sale Sharks have struck a multi-year partnership with Irish firm ROS Nutrition.

Under the terms of the deal, the Dublin-based sports and health company has become the Premiership club’s official nutrition partner.

ROS Nutrition’s nutritionists will now work with the club’s nutritionist and strength and conditioning coaches to create tailored eating and drinking plans for the first team squad and Academy players.

The company’s logo will also feature on the players’ shorts.

Rick Swaby, Sale Sharks’ head of sport science, said: “With a minimum of 28 games played in a season, it can be a long and arduous one.

“Nutrition plays a big part in elite performance and ROS products, which have been very well received by our players, will support their development on the pitch as well as their recovery off it.”

Performance nutritionist Damien O’Sullivan, business development manager at ROS Nutrition, commented: “Our partnership with Sale Sharks is an exciting one and is our first foray into both rugby and the UK.

“We provide an expansive range of high-value sports and health nutrition products to consumers and already have partnerships in place with the likes of Swim Ireland and Dublin GAA.”

He added: “Adding Sale Sharks to our roster is fantastic given the high calibre of the club and the direction it is heading.”

Sale Sharks’ commercial director Mark Cueto said: “ROS Nutrition is an up-and-coming brand with big ambitions like ours and we’re looking forward to working alongside them for the rest of the 2017/18 season and beyond.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →