Manchester tech company backs elite women’s cycling squad Team Torelli

Brother UK has announced a new deal to support women’s cycling squad Team Torelli.

The North West tech firm will sponsor the Manchester-based elite women’s cycling team in the 2018 season, including at the Tour Series in May.

Team Torelli comprises young female cyclists from all over the world who compete at a local, national and international levels.

European Champion and 10-times British National Champion Emily Kay is among its newest members.

The agreement is the latest in a string of cycling sponsorship deals announced by Audenshaw-based Brother UK, following on from its backing of Team OnForm in October and the signing of a sponsorship deal with women’s cycling channel Voxwomen last month.

Brother UK is also the official print, imaging and results partner of the Tour Series, the OVO Energy Women’s Tour of Britain and the OVO Energy Tour of Britain.

Phil Jones MBE, managing director of Brother UK, said: “I have been extremely impressed by all the progress the team have made in the 2017 season and the 2018 team roster looks very strong and capable of delivering some outstanding results on the road and the track.

“It has the makings of a great partnership.”

Team Torelli’s team manager, Tony Orrell, commented: “2017 has been an amazing year for us, and going into 2018 we’re proud to have Brother UK on board as a sponsor.

“The brand has a great track record in its cycling sponsorship successes and we’re looking forward to working together to produce more great results in 2018.”

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