Member Article

Incipio announces global licensing agreement with Diesel to launch mobile device accessories

Incipio Group has announced a global licensing agreement to launch mobile device accessories with Diesel, internationally renowned lifestyle brand recognized for their wide-ranging collection of denim, clothing and accessories. Diesel’s debut collection of premium mobile accessories for iPhone X, iPhone 8 and iPhone 8 Plus are now available at select retailers including Diesel stores globally.

Diesel’s passion for individuality, innovation and self-expression is captured in the simplicity of each and every tech accessory, offering a range of premium case solutions for iPhone users. Along with Incipio’s award winning craftsmanship and excellence in mobile protection solutions, the joint venture of the two companies creates a new wave of personal tech accessories for those looking to maintain the design aesthetic and cultivated materials that attribute to Diesel.

The line of iPhone 8, iPhone 8 Plus, and iPhone X accessories are designed with a range of premium materials including genuine leathers, from distressed to textured, denim, and accented details to maintain Diesel’s mantra of seeing differently, to unite with those who do too. The Diesel case collections for iPhone 8, iPhone 8 Plus, and iPhone X comprises an array of colors and multiple models, including a folio-style option to provide customers with added versatility for their personal tech.

“Diesel is known for its alternative mindset and philosophy: creativity, innovation, unpredictability. We like to apply our lifestyle approach to an array of different products, now it is time to tackle another ‘engine’: mobile device accessories. Different from everything we did so far, and we will obviously do it in true Diesel DNA”, is the comment of Andrea Rosso creative director of Diesel Licenses.

“Diesel is a pioneer in the denim industry and has maintained its initial vision of self-expression for nearly forty years, making it not only an established and respected company, but a heritage brand,” said Kristen Roney, Vice President of Global Licensing, Incipio. “Our agreement with Diesel lends itself to further uniting the global tech and lifestyle spaces and also allows Incipio to expand our mobile solutions business into new countries and key markets.”

The terms of the agreement will allow Incipio Group to manufacture and oversee the global distribution of Diesel’s mobile device accessories guided by the design direction and principles representative of the Diesel brand.

This was posted in Bdaily's Members' News section by Selina Khoo .