Member Article

Clicktale, an Oracle Marketing AppCloud Partner, launches application providing a deeper understanding of behavior and web traffic

Clicktale, a Platinum level and Cloud Standard member of Oracle PartnerNetwork (OPN), today announced that it has launched two new Clicktale applications, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. These new Clicktale applications help marketers to drive added value from Oracle Marketing Cloud through Oracle Maxymiser and Oracle Responsys. Clicktale for Oracle Maxymiser leverags Clicktale’s behavioral and contextual data and insights to understand why A/B tests perform the way they do. In addition, Clicktale for Oracle Responsys applies Clicktale Experience Cloud data, insights and analytics to gain a deep understanding of campaign-related visitor experience.

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Clicktale for Oracle Maxymiser enables Oracle Marketing Cloud customers to easily improve the effectiveness and success of website A/B testing. The feature enhances marketers insights, enabling them to increase ROI by focusing on site elements that have the most impact on the customer experience. With Clicktale for Oracle Responsys marketers can gain a deeper understanding of experience, behavior and traffic coming from Oracle Responsys campaigns, so that customers can improve effectiveness of future marketing initiatives.

“Clicktale’s integration with Oracle Marketing Cloud allows marketers to get the very best out of A/B testing,” said Aaron Watson, VP Worldwide Business Development from Clicktale. “Exporting Oracle Marketing Cloud test segments into Clicktale allows marketers to understand the digital body language and behavior of visitors that are interacting as desired which then indicates why A performed better than B, so that digital decisions are informed and businesses can deliver the experience their customers want and deserve.”

Oracle Marketing Cloud customers can visit the Clicktale listings in the Oracle Cloud Marketplace to install the applications and begin implementing Clicktale for Oracle Maxymiser and Clicktale for Oracle Responsys in Oracle Marketing Cloud.

Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night. With unique behavioral data, clear visualizations, and world-class customer experience expertise, Clicktale is driving the “Experience Era” at the world’s leading brands. Clicktale’s global customer base includes Walmart, Adobe, MetLife, The Royal Bank of Scotland and Avis. Clicktale. Answer anything.

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.
About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud.

Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates.

This was posted in Bdaily's Members' News section by Geoff Galat .