LoveFilm co-founder joins London proptech startup

Proptech startup Goodlord has taken on William Reeve as its new CEO.

Reeve, an investor and serial entrepreneur, is best known as the co-founder of DVD-by-mail business LoveFilm.

London-based Goodlord, which recently laid off almost 40 staff as part of a restructuring of the business, said the “time was right” to bring on board more experience in the senior management team.

According to TechCrunch, Goodlord confirmed in a statement that it is now “shifting focus from sales and marketing to the development of new features and automation of the platform”.

The statement continued: “This next phase will see exciting new products aimed at supporting agency growth to be rolled out over the next course of the year.”

In March last year, Goodlord closed a Series A investment round that saw it secure £7.2m from some of the world’s biggest tech-focused venture capital firms.

At the heart of its offering is cloud-based software that aims to simplify the rental process for tenants. UK estate agents can adopt Goodlord’s platform for a fee.

The company said Reeve will now work closely with Goodlord founders Richard White and Tom Mundy to help strengthen the business.

Richard White said of the appointment in a statement, as reported by TechCrunch: “I’m immensely proud of what we’ve built at Goodlord over the last four years and to have recruited somebody with William’s experience is testament to the exciting vision we have for the business.

“I look forward to working with William to help Goodlord in the next phase of its growth.”

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