Member Article

Higgs & Sons turns to First Dates' Fred for service masterclass

Britain’s best-loved maître d’, Fred Sirieix, is sharing his experience and passion for customer service excellence in a new collaboration with Black Country law firm Higgs & Sons.

Instantly recognisable from his role on the Channel 4 show First Dates, the suave Frenchman is renowned for his commitment to customer care and the importance of service to every business, not just the hospitality industry.

Last Friday, Fred joined 230 Higgs & Sons colleagues at their annual Winter Party held at Molineux, where he told them he was looking forward to sharing his service experiences.

He said: “The organisations out there that are achieving and sustaining growth year after year are those that have placed customer service at the heart of their strategic plans.

“It is service, and the relationship it allows them to build with their customers, that creates loyalty and means customers come back to them rather than go to a competitor.

“I look forward to helping you to inspire your people to the best possible client service.”

Paul Hunt, Managing Partner at Higgs & Sons, said it was a hugely exciting new relationship for Higgs. “Fred Siriex is the epitome of excellent customer care, a quality on which we pride ourselves here at Higgs as it is integral to all that we do.

“Putting our clients at the heart of everything is extremely important to us, and we hope that Fred’s insight and experience will help us maintain our reputation for first class standards of customer care.

“Never a firm to simply stand still and always seeking a point of difference, we also hope that working with Fred shows Higgs & Sons for the firm we are: individual, independent, trendsetting.”

During the evening, Fred announced the launch of the Higgs Service Awards, a celebration of excellence that will see the winner dine at the Michelen-starred restaurant Galvin at Windows.

He will also deliver a service masterclass at Higgs Waterfront Business Park headquarters in the heart of the Black Country, entitled ‘What does good service look like?’

Paul Hunt added: “Good customer service is the lifeblood of any business and we are excited to have Fred on board to help us enhance our customer journey.”

Fred is General Manager of the Michelin Star restaurant Galvin at Windows at the London Hilton Park Lane, and has recently published a book, Secret Service, which lifts the lid on the restaurant world.

This was posted in Bdaily's Members' News section by Sam Taylor .